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Functional Fashion

"From concept to completion, functional fashion design requires a holistic process that blends research, trend forecasting, and innovation with a profound understanding of user needs. Focused on user experience and performance, this design process involves material innovation, testing, and physiological considerations to create apparel that is both functional and technical. Collaboration with multiple stakeholders, co-creation, and business alignment are key, as is balancing design with technical requirements. Leadership, project management, and brand communication are essential to delivering user-centered, high-performance products."

Technical Outerwear

Innovation & Performance

Sportswear

Footwear Design

Technical Bottoms

Nike Tennis

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